Services
SEO Services
Applied Business Solutions, Inc provides the best SEO services out there and we can prove it. We will be happy to provide you with a list of clients that we have worked with and the keywords that we targeted and let you check for yourself.
We go above and beyond when it comes to SEO. While no one can guarantee a #1 ranking, we have a proven track record of getting our clients to that number one spot consistently for one, two, and three word highly competitive money making keyword phrases.
Your success is our success.
Search Engine Optimization (SEO) is all about increasing your ranking and generating as much traffic (potential customers) to your website as possible. And if your site is optimized properly, you’ll not only attract a lot of customers, you’ll attract the right kind of customer—those looking to buy your specific products and services. Here are the steps we take to optimize your website:
- Initial consultation. One of our account managers will meet with you to learn about your business in general, your specific products and services, potential customer base, and both short and long-term sales goals.
- Analysis of your website. This is a very important step in the process. We’ll evaluate your sites functionality (accuracy and ease of use), site map and page structure, check out and purchasing processes, keywords density and overall appeal and effectiveness.
- Assessment of your competitors. We’ll take a look at your competitor’s websites to help develop an SEO strategy that keeps you one step ahead of the competition.
- Keyword research and application. Keywords and phrases are a very important factor in your website being found (and as mentioned above, being found by the right kind of customer). We’ll provide you with a number of suggestions for keywords and phrases and guide you in their use.
- Site-specific optimization. Virtually every element of your website can be optimized, particularly your content structure, inbound and outbound links (back links?), even the HTML code itself needs attention.
Site analytics and tracking
When it come to making sales, nothing is more important as knowing as much as possible about your customers. We’ll provide you with a monthly report including key performance indicators (KPIs) and key measurement statistics in over 30 different categories, including:
Exit pages that show you at what point (on which web page) potential customers are leaving your site. These figures sometimes reveal problems with a particular page.
Cities, Regions, Countries and Zip Code data that tells you where your potential customers are coming from — very helpful information for your marketing efforts.
Most popular day and most popular hour reports that show you when you experience the most traffic.
Visitor paths showing how each potential customer found your website.
Page views to tell you which pages are viewed the most (and the least).
A time on site report that shows how long people are spending on your site.
All of this information is very valuable in that it helps you define your marketing strategy, correct problems with a particular web page, or determine what subtle changes may be needed to your products or services.
Web Design
The design and development of your website is critical to your success. At ABS, our first concern when designing your website is that it brings you the results you are looking for. In other words, it sells your products and services as effectively as possible. In order to do that, your website has to excel in the following areas:
Ability to deliver your message and brand – In order to generate as many sales as possible, your message and brand needs to be clearly dictated and effectively presented. This is done through a combination of effective design, logo creation, site structure and page content.
Functionality – We’ll make sure your pages load quickly and accurately and your site structure is logical and intuitive. When surfing the Web, most people spend just a matter of seconds in deciding if they have reached a site that is of interest to them and if they’ll be able to find what they’re looking for. Fancy Flash programs that take time to load often cause potential customers to move on. If however, your site and business is of a creative nature, Flash components or other forms of animation might be helpful in delivering your message and demonstrating your expertise.
Ease of use – The most successful websites are often the most easy to use. We’ll make sure your pages are well organized, easy to read, and everyone visiting your site can find exactly what they are looking for with as little effort as possible. Studies show that the longer someone spends on your site on the first visit, the more likely they are to become a customer.
Appropriateness – Creating a website is a very creative process with almost endless possibilities of color palettes, illustrations, photos, backgrounds and other design elements. But your design needs to be representative of your industry and the work that you do so you are readily identified as a leader in your industry.
Memory potential and effectiveness – Some websites are quite forgettable and static and are passed by with a click of the mouse. Others make a lasting impression through careful design and development. We’ll help you create a web design that is unforgettable and makes an immediate positive impact on each potential customer. First impressions are very important in the online world because sometimes, it takes four or five visits to a site before that potential customer becomes a paying customer.
Social Media
The way people do business on the Web has changed, particularly in regard to how potential customers make purchasing decisions. Consumers have always relied on a consensus of their peers, friends and family to determine whether to buy a particular product or service. But today, sites like Twitter, Facebook and Linkedin allow that consumer to gather up the information and opinions they need in a matter of seconds. Let’s say you release a new phone app for example, the news spreads quickly through the social media and a huge number of people find out about your new product (and its pros and cons) in a matter of hours. We’ll help you monitor that information so you can make any subtle adjustments in your marketing efforts or even make changes to the product itself. In this case, social media acts very much like a focus group.
Relationship Building
Building a relationship with your customers is one of the most important factors in making a sale. The effective use of social media allows you to identify and cater to individual customers without the need for a brick and mortar location or walk-in traffic.
Site Analytics and Tracking – The more you know about your customers, the more sales you will make. Site analytics allow you to get a clear understanding of your potential customer’s shopping and buying behaviors. And knowing where you customers come from (country, state, city, zip code) gives you the kind of information you need to create a dynamic and targeted marketing campaign.
Another advantage of site analytics and tracking is identifying a particular problem with your website. For example, you may get a lot of visitors to your site that begin the purchasing process but opt out at some point. This usually means your check out procedure is confusing or you’re introducing last-minute charges or fees that customers don’t expect or want to pay. This can be easily identified by the analytic data showing the most used exit pages from your site. Think of site analytics as a constant customer survey done in real time.
At Applied Business Solutions, we’ll either teach you how to gather and interpret the information or compile and provide regular reports for you. We’ll keep track of developing trends and identify the areas of your website and business efforts that need to be improved. Through careful monitoring of over 25 different aspects of how customers interact with your site, we’ll develop accurate customer profiles (personas), pinpoint behavioral marketing trends and identify your most promising potential customer base.
Ecommerce Solutions
The world of online marketing and ecommerce has changed dramatically in the past two years. And dramatic changes often present difficult challenges. ABS has solutions to the problems that you may be facing with your online efforts such as:
• Declining sales
• Falling conversion rates
• The lack of a compelling message
• Lack of interest in your product or service
• Poor search engine rankings
• The inability to close a sale
• Antiquated marketing techniques
• A confusing check out process
• Lack of customer confidence
The first step is to identify the problem areas. We’ll take a good look at your sales and marketing techniques, product descriptions, monthly promo efforts (company newsletter, free offers, email campaigns, etc.) and your billing and check out processes to see what needs attention.
Plus, we’ll help you set up an efficient and effective shopping cart and payment system that’s trouble free and easy to use. Numerous studies show that many online sales are lost at the final payment stage because the customer becomes uncomfortable with wording or when they see an additional charge that was not mentioned earlier in the payment process.
Solutions. Through a combination of effective email and autoresponder campaigns, search engine optimization (SEO), effective use of social media, and fine tuning your message and branding efforts, we’ll not only help you catch the competition, but stay one step ahead!